Marks & Spencer has launched an online maternity bra advice tool that gives pregnant women advice on maternity bras and breast health, tailored to their exact stage of pregnancy.
The theory – according to Julia Mercer, the Lingerie Technical Manager at M&S – is that women should get their breasts measured every six months to ensure that they are wearing the correct size bra. But during pregnancy regular visits to a bra fitter are more essential than ever.
The online tool allows users to select how many weeks’ pregnant they are and generates a maternity bra advice guide specifically for that stage of pregnancy. It aims to help mums-to-be to identify the stages at which they should get fitted.
When I was pregnant, I was never fitted for a maternity bra – my small breasts sort of grew into the bras I already had. I even tried to get away with my ‘same old’ bras when I was breastfeeding my new baby.
I soon learnt that this was not the best idea – not because my breasts didn’t fit but because it was just a mission to give poor babs room to feed.