I am always interested in companies that aim to curb the junk-food eating trend that is currently a cheaper and easier way for children to eat. Benjoy, a new start-up children’s food company, has nailed its colours to the mast with the intention to fight “early onset junk food eating” with a range of ‘spill-proof’ fruit, veg and grain-based snacks for toddlers.

Benjoy’s product range was created by entrepreneurial mum Michelle Daniells and includes crunchy strawberry slices, crunchy grape slices, and root vegetable mini crisps, as well as two varieties of multigrain ‘munchers’. The products, aimed at children aged one to five, come in a new type of non-spill packaging called the Munchcup.

The Munchcup packaging is a container with plastic flaps that has “shape memory”, allowing toddlers to put their hands in, time and time again, to snack on the product without the flaps losing their rigidity and causing the product to spill out. It also means the cup can be held upside down without the risk of spillage.

Benjoy’s new products are set to hit shelves this winter. Keep a look out!

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