New ethical baby products from Jessica Alba
Jessica Alba – gorgeous, leggy, pouty… Yes! That Jessica – you know the one! The gorgeous star and, more relevant to this article, mum of two has launched a brand of new ethical baby products described as “eco-friendly, beautiful, convenient, and affordable.”
Honest is a family brand encompassing savvy style, sustainability, integrity and extraordinary service and convenience. Honest products include nappies, wipes, bath and body essentials, and cleaning detergents – all of which are non-toxic, beautifully packaged and made with the highest quality all-natural and organic ingredients.
The Honest Company is a joint effort between the lovely Ms Alba and dad Christopher Gavigan – former CEO of Healthy Child Healthy World (a national non-profit empowering parents to protect their children from toxic risks) and author of a best-selling book.
As co-founders, Jessica and Gavin share a goal; to relieve mums and dads of a few tasks by delivering the best family essentials to your doorstep – to simplify your life (and who couldn’t do with a simpler life!?).
If you pay a visit to the brand website Honest.com, you’ll see that The Honest Company will customise a product bundle for you (with products of your choice) and deliver it to your doorstep each month.
SO – the only downer is that the company does not yet deliver to territories outside the US. I imagine that if there is enough interest, perhaps the Honest brand will be able to extend its reach?
While we wait for Honest on UK soil, kudos to another celeb who has embraced ‘consumer ethics’ in a bid to make a difference! We are inspired.
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