Are women’s feet are getting bigger? Here’s the truth ladies; our feet are getting bigger. It’s a fact.
New research suggests that the average female shoe size has increased by one and a half sizes over the last 10 years; from four and a half in 1990 to a size six in 2011, and larger sizes are increasingly in demand.
And we’re embarrassed about it; despite the growing trend, 82% of size eight and nine customers say they are ashamed of their shoe size.
In a survey, when asked to identify what part of shopping for shoes in store women found particularly uncomfortable, 64% said it was asking the shop assistant for their size and 36% said they hated taking their shoes off in public. The survey also revealed that 47% of women had lied to their partners and friends about their shoe size.
So, feet are getting bigger but why? The change is attributed to women’s feet becoming broader rather than longer which experts believe may be due to an increase in average body weight as women grow taller.