H&M were a little late arriving to the e-commerce party. The fashion retailer only launched its online store in September this year. But now that H&M has arrived online, things are sure to hot up as Christmas shopping nears intense heights. Bargain hunting hoards and pathologically possessive shoppers can be avoided by simply doing a little online perusing.

To complement the introduction of H&M’s online store, an H&M iphone app, developed by Ustwo, was launched in August. The app allows users to see what’s in-store now, check the latest campaigns and upcoming news from H&M, and find out exactly where the nearest store is in relation to wherever you are in the world. The app also includes an interactive feature called My H&M, which features wish lists and offers, and also allows users to share what’s hot through Facebook and by email.

Recent updates to the free app include further international support and a function to receive the latest offers from local H&M stores by shaking your phone while the app is running. The ability to share favourite items via Twitter with Twitpic and to check the balance on gift cards will be added over the next few weeks.

To attest the coolness of H&M’s app, it has received more than 1.4 million downloads since it launched two months ago.

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