Plant based foods are a growing trend

All this talk of ‘the obesity problem’ may have sparked a nationwide change. A recent survey by Redshift Research suggests that many of us are ditching a meaty diet in favour of plant based foods.

Four out of 10 of us are eating more vegetables, fruits and plant based foods than we were a year ago. And six out of 10 of us are eating more of these types of foods than we were five years ago.

The majority of consumers looking to change their diet are those aged between 18 and 30. More than half of 18 to 30 year olds surveyed have added more vegetables, fruits and plant based foods into their diets in the last year alone. I smell trend!

There’s nothing cooler than hitting Whole Foods on your lunch break and buying a bean salad with an organic juice to go with it. Also be sure to flash it about so that everyone knows you’re ‘eating plant-based’.

(Whatever it takes to get people healthy!).

Interestingly, of all those surveyed, one in five admitted they ate meat and dairy-based foods merely ‘out of habit’.

So what exactly is ‘plant based food’? Plant-based eating does imply a vegan or vegetarian diet but this isn’t necessarily so.

It’s about reshaping what’s on the plate by making a few simple swaps, while still treating yourself to your favourite meat or dairy products every now or then.

Plant based eating is also less harsh on the environment; it takes more than 2,400 gallons of water to produce one pound of meat and 2,000 gallons of water to produce one gallon of milk. In contrast, plant based crops and foods are much more water efficient, with an average of 25 gallons of water needed to produce one pound of food.

It looks like it’s time to get your salad on folks.