Give it all you’ve got

The number of children who participate in outdoor play has been dramatically decreasing over the last four decades. Children of this generation spend less than 5 hours playing outside per week, in comparison with 11 hours per week for their parent’s generation*.


At Sudocrem we believe that parents should worry less and spend more time having fun with their kids. In our new campaign we are putting it to the test by encouraging people to GIVE IT ALL YOU’VE GOT.


So get out, enjoy yourselves, jump on beds, cartwheel in the park, and if you get any cuts or scrapes along the way it doesn’t matter, as Sudocrem is there to fix them.


Go on, be more dareful.


That’s what life is about, so GIVE IT ALL YOU’VE GOT!