‘Organic’ is certainly staking its claim on the retail market at the moment. Organic and ethical children’s clothing is no exception. Frugi is an ethically minded clothing company that makes all of its clothes from organic, fairly traded cotton.
Frugi was started by Lucy and Kurt Jewson who realised that it was incredibly difficult to find clothes to fit over their son’s cloth nappy bottom.
For a few years they specialised in organic baby clothes to fit cloth nappies, but as the range expanded they decided to rebrand under a new name, Frugi, which means ‘Fruits of the Earth’ in Latin.
The company designs clothes for mums (any age), children (2-6) and babies (0-2).
What’s not to love about a clothing company that pays its workers a fair salary and ensures they work sensible hours?
The Cornwall based company recently revamped their site to make it more user-friendly and to showcase their range of girls, boys and baby clothing.
Frugi’s site now hosts bigger pictures of the products for sale and a zoom feature so that you can get a better idea of what you’re buying. Fun features that have been added to get visitors interacting on the site can be found in the Planet Frugi section. This includes games such as “Where’s Kurt?”, details about how and where the clothes are made as well as the charities that Frugi support.
For updated news and some personal insight into the company, visit Frugi’s blog.