Whether you’re a London denizen or merely visiting the great capital; as a treat pop in to Liberty London to check out the new children’s department on the third floor.
Liberty is an experience, not merely a place to shop. In fact, shopping is almost not the point. Filled with a world class edit of children’s clothing, toys, gifts, accessories and books, the new designer kids clothing store on the third floor is beautifully decorated with a story book style hand-drawn motif of a giant tree that spreads out over draws, tables and chairs.
The wooden floor is dotted with candy stripe rugs and crocheted pouffes, colourful stools and handmade felt oversized toys. An interactive area also offers a chance to try out the various toys on offer.
On the other hand, if you feel like treating your tot, Little Liberty is the place to do it.
Designer brands on sale include Stella McCartney, Paul Smith, Acne, Chloe, Little Marc Jacobs, Isabel Marant, Folk, Oliver Spencer, Ally Capellino, Maan, Rita Co, Gold, Jessie & James, Miller and Caramel.
The Toy catalogue features giant paper models, Vilac wooden musical instruments, Seedling ‘make your own’ kits and Kiko activity toys, and Djeco puzzles and playthings.
There are books, height charts, wall stickers, vanity cases, stationery, ceramic lamps and Claire Petit crocheted homewares in the new designer kids clothing store. Bugaboo has created a special Liberty Print buggy hood and pram cover. For ages 5-11 Dr Martens has designed a Strawberry Thief Liberty Print boot, and Barbour has recreated their best-selling Liberty lined adult range in children’s sizes.