We want to get the nation cycling!


To celebrate Sudocrem’s 90th birthday, we want to get the nation cycling. Join our 90k Cycle More challenge to fundraise for Ickle Pickles, a children’s charity that raises money for intensive care equipment to treat sick and premature babies and give them the best possible start in life. With 1 in 8 babies born sick or prematurely each year in the UK, every penny counts!


Step 1: Get cycling!


Family/Team Option

If you register as a family, or a team, you can cycle 90km between you and break up the ride! It doesn’t need to be hard, just cycle a little per day and add up your total as you go. Or combine your efforts and go for one big team cycle! When you complete the 90km, why not share your rides online or over social media and tag #SudocremCycleMore?


Individual Option

If you’re up to the challenge, why not try cycling 90km all in one go? Or you can break it up into 9 x 10km rides, 2 x 45km rides, 3 x 30km rides…. That’s the beauty of the Sudocrem 90km challenge: it’s your challenge, your way! Remember to share snaps of your rides on social media and tag #SudocremCycleMore.


Step 2: Start fundraising!

Set up a Virgin Money page and start fundraising for the Ickle Pickles charity. Share amongst family, friends, colleagues, and anyone else you can think of to help us raise the largest amount of money possible to help sick and premature babies all over the UK. The first 100 teams who complete the challenge will receive a limited-edition Cycle More medal!



Step 3: Track your progress!

Mark off your progress as you ride by using the chart below. Simply click here to download the PDF and print it off at home.


Happy 90th birthday, Sudocrem!