New chemical and preservative free foundation

Here’s my theory: if we’re going to be plastering our faces with foundation on a daily basis, it’s probably a good idea to use one that’s free from chemicals and preservatives. Our skin absorbs what we put on it and if it so happens to be something dodgy then we’ll pay the price at some point (says the girl with the tattoo(s)).

Natural and organic cosmetics brand Anita Grant has launched a brand new chemical and preservative free foundation range called Hello Beautiful. The range aims to offer one of the most affordable and comprehensive pallets available for darker skin tones in particular.

There are 29 colours in the range from ‘Biscotti’ and ‘Vanilla Sugar’ on the lighter end of the spectrum to ‘Fondant Au Chocolat’ and ‘Hot Fudge’ on the darker end.

I don’t know about y’all but I am total sucker for makeup (anything in fact) that sounds edible – other delicious sounding shades include  ‘Shortbread’, ‘Cinnamon Toast’, ‘Spiced Pumpkin’, ‘Brown Sugar Truffle’ ‘Warm Honey Blossom’, ‘Honey Butter Popcorn’ and ‘Mocha Latte’.

A regular 10g foundation tub costs £12.95 (pretty reasonable if you ask me!) or you can pay £1.95 for a 1g sample.

And an fyi re ingredients: the Hello Beautiful foundation powders are made from sustainably sourced natural mineral ingredients and contain no fillers; are talc free, bismuth oxychloride free, carmine free and paraben free; contain active, uncoated, ingredients used in sunblock – zinc oxide, which is a healing and anti-bacterial ingredient, and titanium dioxide which offers protection from UVB and short UVA radiation; no micronized ingredients and no nano-particles; no animal ingredients.

The foundation is also waterproof and non-comedogenic, which means that it won’t clog pores and allows your skin to breathe.

Anita Grant is planning to launch additional shades of foundation focusing on darker skin tones, as well as a number of mineral eye shadows, and lip glosses later in the year. – We’ll keep you posted!

CLICK HERE ( to view the Hello Beautiful range (and be sure to check out the Anita Grant eco-friendly application brushes).