New health and fitness campaign from Tesco

Supermarket Tesco has launched a ‘get fit’ campaign in an effort help in an effort to get people healthier.

The idea behind the “Walk This Way” initiative is to walk 10, 000 steps per day; the number of steps researchers believe is linked to good health. It probably sounds like a lot but making choices like walking instead of bussing, getting up on your lunch break rather than sitting at your desk and choosing steps over an escalator or lift will go a long way to helping you reach your 10, 000.

To give you an idea of how much walking you need to do; a ten minute walk is equal to around 1,000 steps.

If you’d like to make it a family affair, the NHS says that children between the ages of five and 18 should be walking around 12, 000 steps per day.

And if you’re a parent to a small child, you’ll know that ‘running’ a more accurate way of describing how your wee ones get around.

The health drive, which is set to run for the whole 2013 year, has attracted a host of celebs including Olympic medallists Luke Patience, Gemma Gibbons and Anthony Ogogo; Paralympic medallists Mark Colbourne and Sarah Storey; pop group Steps (Yup, they’re back together); Il Divo; TV presenters Cate Garraway and Mark Wright; and “Britain’s Got Talent” winner Ashleigh and her dog Pudsey.

If the celebs can do it, we can do it! Hook yourself up with a pedometer and start counting those steps! – walking is something we do anyway; changing our routines to do a little more of it is really no big deal!

For more info on the “Walk This Way” campaign, visit