In 1931 Thomas Smith, a Professor of Pharmacy from Dublin, developed a unique cream. The healing cream was excellent at treating nappy rash, eczema, pressure sores, incontinence rash and a variety of other minor skin lesions.

Sudocrem wasn’t always called by its iconic name. Originally named “Smith’s Cream,” it gained popularity for its soothing properties and soon became known as “Soothing Cream.” But here’s where it gets interesting— try saying “Soothing Cream” with an Irish accent. It starts to sound like “Suud-ing Cream,” which eventually evolved into the name we know today: Sudocrem.

Sudocrem^® crossed borders, launching in the UK. By the early 1980s, it had established itself as the market leader for nappy rash cream in Ireland and the UK.

Sudocrem^® launches a Skin Care Cream for teenagers and adults!

Sudocrem^® celebrates 80 years of skincare for all the family. Sudocrem^® products are now available in over 40 countries worldwide.

Sudocrem^® Care & Protect^® for the prevention of nappy rash is launched.

Introduction of My Little Sudocrem^®, for convenient, on-the-go care.

Release of SudoSalve^™, formulated to treat nappy rash where the skin is broken.

Launch of Sudocrem^® Naturals, made with 96% naturally derived ingredients.

My Little Sudocrem^®, gains a new addition with organic Aloe Vera Extract

The Sudocrem^® formula has withstood the tests of time and remains unchanged from its humble origins. To this day, Sudocrem^® remains a household favourite, passed down through generations.