My Little Masterpiece

The Sure Study

Sudocrem Real World
Evidence SURE Study

Summary

A link to the Prescribing Information can be found here
A link to the Summary of Product Characteristics
can be found here

SURE Study

Headlines

  • Using real world evidence methodology there is contemporary evidence that SAHC heals nappy rash rapidly
  • Evidence of anti-inflammatory action
  • Sudocrem Antiseptic Healing Cream was judged effective in treating nappy rash by >98% of respondents1
71.5%

Nappy rash had completely healed within 2 days of starting treatment

over
50%

Saw an improvement to nappy rash on the same day treatment was started

1 Based on the number of inefficacy reports out of all responses. These reports might include cases where the rash was fungal or infected, neither of which SAHC is licensed to treat.

SURE Study



A retrospective, non-interventional observer outcome study

  • Conducted using social media to investigate users' experience of SAHC when treating an episode of infantile nappy rash

2159 respondents were recruited into the study in 9 days

  • Via Sudocrem social media platforms and Bounty parenting club (50:50 response from each group)
  • 1818 represented those who had used the product within the previous 6 months, and they were the focus of analysis

participants:

Crowd of people icon

over 2000

Reducing
inflammation

Key stats

Dramatic reduction in four signs of
inflammation in 24 hours
1.Redness
2.Swelling
3.Heat
4.Discomfort

The 5th recognised sign of inflammation - loss of function - could not be measured in this study

A clock

Speed of action

Key stats

Improved at next nappy change

17.7%

Improved same day

53.3%

Healed same
day

15.9%

Healed in 2
days

72.5%

Inflammation

Four characteristics evaluated1,2,3


1. Redness
2. Swelling
Bar chart showing a decrease in redness after using Sudocrem
Before3
The day after
3. Heat
4. Discomfort2
Bar chart showing a decrease in swelling after using Sudocrem
Before3
The day after

Four characteristics evaluated1

Bar chart showing a decrease in heat after using Sudocrem
Before3
The day after

1 Based on 1816 responses representing those who had used SAHC in the previous 6 months
2 Discomfort was used as a surrogate word for ‘pain’
3 “Before” indicates before applying SAHC and 'The day after' indicates the day after the first application of SAHC

Sudocrem Real
World Evidence

Sudocrem Antiseptic Healing Cream pot

The results of this real-world study show that SAHC is associated with rapid skin healing and a reduction in perceived signs of inflammation1

  • Ingredients recognised for their healing properties
  • Emollient soothes sore or inflamed skin
  • A mild local anaesthetic helps to ease pain and irritation

1 SURE Sudocrem Real World Evidence Study February 2015. Poster presentation at CPHVA conference November 2015.

A link to the Prescribing Information can be found here
A link to the Summary of Product Characteristics can be found here
Sudocrem
Infographic