The Thrifting Celebration
Enter the Great British Pre-Loved Awards!

Have you joined the resale revolution? Is your mantra ‘repair, reuse, recycle?’ Is savvy sustainability as second nature to you as stylish individuality? We thought so…and we want to know about you!

The passion for pre-loved has never been so relevant, so ‘right now.’ More than simply a trend, it’s a new way of living - of being environmentally aware - with a feelgood factor thrown in.

No one understands this better than eco queen, Brogan Sommerville, Great British Sewing Bee’s 2022 finalist – she’s never happier than when customising second-hand clothes. Which is why Sudocrem has enlisted her help to launch and judge the Sudocrem Pre-Loved Awards 2023.

We are searching for the people and places that champion the win-win virtues of thrifting, who know that someone’s ‘unwanted’ is someone else’s treasure. Is your favourite charity shop or vintage emporium the perfect place for you to bag a unique bargain while participating in this circular economy? Are you – or someone you know – all for giving pre-worn clothes another moment in the spotlight?

Proving that second-hand stylishness is accessible to all, there are six categories in the Pre-Loved Awards, from Mum and Baby to Senior and Young Professional. There’s also Best Charity, Vintage Fair/Market, shop and Best Pre-Loved Online.