Play More Campaign

Our award-winning Play More campaign is designed to get more children playing outside and having fun. The average British child only spends 4 hours a week playing in the great outdoors*. We think that’s shocking! Outdoor play is an important part of a child’s learning and development process. It’s also great fun and a brilliant way to connect with the natural world.


We’re proud of Play More and the fact that we’ve helped nurseries big and small to improve their outdoor play areas, painted murals and promoted a healthy balanced lifestyle.


The benefits of outdoor play are well-known