The Best Time to Apply Beauty Products

Having a great skin routine isn’t all about what beauty products you use (though that’s important too), but it’s also about when you use them. Some products work better when applied at different stages during your day.

Best Time to Apply Beauty Products

Fake tan

Best applied at least an hour before bed as some tans need eight hours to develop before washing them off.


Immediately after your shower (and throughout the day as and when you need it). By applying your moisturiser to damp skin you can trap extra moisture!


Use your cleanser as soon as you get in from your day. Your skin will be hugely benefited by being as clean and fresh as possible for as long as possible. When you’ve been wearing makeup, cleanse twice – once to remove the makeup and pollutant particles on your skin, and the second cleanse will go deeper to deep clean your pores.

Face masks

Best used once a week after your cleanse. If you’ve had a hard day, these are especially good as a way to wind down and relax!


Best used two or three times a week after cleansing. It’s important not to exfoliate too often as this could actually do more harm than good. Exfoliating at night rather than in the morning is best as exfoliating exposes a layer of fresh skin which is more delicate and prone to sun damage. Giving it a few hours to recover before facing the sun is a real help.

Eye Cream

Apply eye cream after your morning cleanse and an hour before bed. A top tip is to keep it in the fridge as the chill factor boosts its power. Plus, the coolness will feel wonderful and it will help to make your eyes less puffy.