1931 was a notable year, historically speaking. Dracula starring Bela Lugosi was released. The first Highway Code was issued. Whipsnade Zoo opened. And Sudocrem was created. This year, we are celebrating 90 years of Sudocrem!
Professor Thomas Smith was a pharmacist in Dublin in 1931. He wanted to create a formula to help ease some of the skin conditions he treated at the time, such as nappy rash, eczema, sores and other skin lesions. He used science and nature to create a unique blend in the back of his pharmacy, and named it Smith’s Cream.
The formula’s popularity grew, and new, bigger manufacturing premises were needed.
Smith’s Cream was renamed Sudocrem, which came from the Irish pronunciation of the product’s nickname ‘Soothing Cream’.
Professor Smith began personally delivering samples of his Sudocrem to new mothers as part of a marketing strategy. It worked, and Sudocrem became popular all over Ireland.
Sudocrem is launched in Northern Ireland, and the Northwest of England.
Sudocrem is launched nationally in the UK. Over the next 20 years, Sudocrem quickly becomes the market leader in nappy rash products.
Sudocrem is Number One in the UK for nappy rash treatment.
Sudocrem is Number Four globally for nappy rash treatment.
Sudocrem is 90 years old! Not only that, but the formula is unchanged since its days as Smith’s Cream.
Today, Sudocrem isn’t just used for nappy rash, and there are other products in the range. Sudocrem’s Care and Protect can help prevent nappy rash and care for your little ones’ skin from day one. My Little Sudocrem is there to hand, pocket-sized, ready to pop in your bag and soothe on the move. Sudosalve Nappy Rash Treatment can help ease broken and inflamed skin.
The original Sudocrem Antiseptic Healing Cream is used worldwide for nappy rash, acne, eczema, spots, sunburn, chilblains, cuts and grazes. Used by parents, teens, and grandparents, Sudocrem is there to soothe the entire family, and has been doing just that for 90 years!